Do you know what popcorn sales strategy ?
You will be glad to know that Popcorn Business has Profit of 80%-90%. (Approx)
In the popcorn outlet shop, they keep 3 types of popcorn packets.
Strategy A
They keep the price of 3 popcorn packets sets as $2.5, $5, $7.5.
Here the customer think what should I buy ?
He has 3 options here. So he chose the one which is more affordable for him.
As a seller, one must think how he can promote buyers for the high ticket product (high price- more revenue- more profit) for more profits. But here, he will not be able to generate more profits.
Strategy B
Here he changes the value of middle one popcorn packets. He keeps the $2.5, $6.5, $7.5.
Here the customer has no chance for choosing more. He may buy a small one or a big one.
When he goes to buy the middle one , he will think that just by spending more $1 , I can get more.
That deal looks better. He will do that .
This is the strategy that Companies force us to buy the Big and high price tools, without knowing it.
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